Most high earners overpay tax—without realizing why.

Welcome to Alexander Potter, Certified Financial Planner CFP®

With a deep understanding of the industry and a commitment to excellence, we specialize in providing tailored solutions to meet your unique needs. Our priority is to protect what matters most to you, offering peace of mind and unmatched dedication to ensuring your best interests are always at the heart of what we do.

The 30/30/30 Compound Effect: Incorporated Business Owners Are Keeping an Extra 30% of What They Earn Without Changing How They Work

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Why DIY Financial Planning Breaks Down When It Matters Most

Why DIY Financial Planning Breaks Down When It Matters Most

DIY financial planning feels fine in calm markets — but the data shows it consistently breaks down under pressure. A stat-driven look at why business owners struggle most when they plan alone. ...more

Blogs

January 22, 20263 min read

When Everything Is Gone, Clarity Matters More Than Speed

When Everything Is Gone, Clarity Matters More Than Speed

When disruption hits, clarity matters more than speed. This post explores how intentional financial planning helps business owners stay focused, make better decisions, and reduce stress when life goes... ...more

Blogs

January 10, 20263 min read

When Minutes Matter: A Year-End Reflection We Didn’t Expect

When Minutes Matter: A Year-End Reflection We Didn’t Expect

As we approach the holidays, we’ve been reflecting on an experience we never expected — losing our home to a fire with only minutes to act. It reinforced some hard-earned lessons about preparation, re... ...more

Blogs

December 19, 20253 min read

Your Business Needs Cash. So Does Your Life. Here’s How to Choose Wisely.

Your Business Needs Cash. So Does Your Life. Here’s How to Choose Wisely.

Most Canadian business owners make decisions that benefit the business but weaken their personal finances — or vice versa. The trick isn’t choosing one. It’s understanding the framework that keeps bot... ...more

Blogs

November 21, 20253 min read

AI Financial Planner?

AI Financial Planner?

Artificial intelligence can produce confident, polished answers. But in financial planning, asking the right questions — and having someone willing to challenge your assumptions — is where real value ... ...more

Blogs

October 22, 20252 min read

You Don’t Need a Product. You Need a Plan.

You Don’t Need a Product. You Need a Plan.

Financial planning isn’t about quick fixes — it’s about taking the right steps in the right order. This post breaks down how a planner helps you stay focused, adjust when needed, and move toward real ... ...more

Blogs

August 26, 20251 min read

Address

837 W Hastings Street, Suite 202, Vancouver British Columbia V6B 2N4

Phone

(778) 402-9630

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