Most high earners overpay tax—without realizing why.

Why DIY Financial Planning Breaks Down When It Matters Most

Why DIY Financial Planning Breaks Down When It Matters Most

Why DIY Financial Planning Breaks Down When It Matters MostAlexander Potter, CFP®
Published on: 22/01/2026

DIY financial planning feels fine in calm markets — but the data shows it consistently breaks down under pressure. A stat-driven look at why business owners struggle most when they plan alone.

Blogs
When Everything Is Gone, Clarity Matters More Than Speed

When Everything Is Gone, Clarity Matters More Than Speed

When Everything Is Gone, Clarity Matters More Than SpeedAlexander Potter, CFP®
Published on: 10/01/2026

When disruption hits, clarity matters more than speed. This post explores how intentional financial planning helps business owners stay focused, make better decisions, and reduce stress when life goes sideways.

Blogs
When Minutes Matter: A Year-End Reflection We Didn’t Expect

When Minutes Matter: A Year-End Reflection We Didn’t Expect

When Minutes Matter: A Year-End Reflection We Didn’t ExpectAlexander Potter, CFP®
Published on: 19/12/2025

As we approach the holidays, we’ve been reflecting on an experience we never expected — losing our home to a fire with only minutes to act. It reinforced some hard-earned lessons about preparation, resilience, and why risk planning matters most when life doesn’t follow the script. This short reflection is a reminder that good planning doesn’t prevent disruption — it preserves options when they matter most.

Blogs
Your Business Needs Cash. So Does Your Life. Here’s How to Choose Wisely.

Your Business Needs Cash. So Does Your Life. Here’s How to Choose Wisely.

Your Business Needs Cash. So Does Your Life. Here’s How to Choose Wisely.Alexander Potter, CFP®
Published on: 21/11/2025

Most Canadian business owners make decisions that benefit the business but weaken their personal finances — or vice versa. The trick isn’t choosing one. It’s understanding the framework that keeps both strong.

Blogs